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Content Marketing Specialist

Nairobi, Kenya
Ksh. 60,000 Gross
Full-time
Closes Sep 15, 2025 5 days left
On-site

About this role

We are looking for a creative and strategic Content Marketing Specialist to drive awareness, engagement, and growth for the his.doctor platform. In this role, you will shape the content and voice of our brand by creating engaging blog posts, social media campaigns, newsletters, and multimedia content. You will manage and grow our digital presence across platforms (Instagram, TikTok, Facebook, LinkedIn, and more), optimize content for SEO, and collaborate with healthcare professionals to ensure accuracy and trust.

This role offers the chance to:
- Be part of a growing digital healthcare platform making real impact.
- Work in a flexible environment that encourages creativity and innovation.
- Access professional growth and learning opportunities.
- Contribute to a brand that empowers individuals with better healthcare access.
- Earn competitive compensation with performance-based incentives.

Requirements

Key Responsibilities
- Develop and execute a content marketing strategy aligned with brand goals.
- Create engaging and shareable content (blogs, social media posts, videos, graphics, newsletters).
- Manage his.doctor’s presence across key platforms and grow audience engagement.
- Optimize content for SEO and monitor analytics to improve performance.
- Work with healthcare professionals and internal teams to ensure content accuracy.
- Track, measure, and report on content effectiveness.

Qualifications & Skills
- Degree in Marketing, Communications, Journalism, or related field.
- 2+ years of experience in content marketing, social media management, or digital marketing.
- Excellent writing, storytelling, and creative content creation skills.
- Excellent design or video editing ability (Canva, Adobe, or similar tools).
- Knowledge of SEO and digital analytics.
- Organized, detail-oriented, and adaptable to a fast-paced environment.
- Background in healthcare, wellness, or tech is a plus.

his.doctor

Healthcare & Medical

his.doctor is a leading online platform committed to transforming men's healthcare by providing a safe, convenient, and discreet way to address a range of health concerns. Our mission is to eliminate the awkwardness of traditional in-person visits by offering a telemedicine service where men can receive high-quality, quality-assured treatments from board-certified, licensed doctors. We are a team dedicated to providing accessible care for men's health issues, including sexual health, low testosterone, and mental wellness, as well as general wellness concerns like hair loss and acne. The his.doctor platform simplifies the healthcare process, from online medical questionnaires to discreet, same-day medication delivery.

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